By Okon Ekpenyong
Based out of Bristol, England, Applied Market Information, AMI is an international magazine that brings the plastic industry together, and has been in existence since 1986. Some of its functionalities are to provide the latest information in market reports, databases, provide upcoming exhibitions’ dates within the industry, provide consulting to inventors and innovators, and to know where to find the nearest conferences.
Also, AMI magazine offers more in-depth information to the newcomers, existing consumers, and partners in the plastic industry. They strive to introduce the world of plastic manufacturing to the future generation. The Head of Marketing at AMI, Nikki Whyman, talked to New Americans magazine about AMI.
AMI (Applied Market Information Ltd) is a market intelligence and event business where we use our expertise to bring the plastic industry together. We focus on unique topics within the supply chain or throughout the supply chain. Our market reports are researched, which leads to the database and then pulls through into our event. Our company is based in England, and we have had events in the U.S roughly in the past 15 years.
There’s no event in African, but it is undoubtedly an area that we are looking to explore. We do get people from African attending our global event, and we do hold our conferences throughout the states, several countries in Europe, and Asia. And the expos that we have like the one we have here in Cleveland and one in Germany we have representation from Africa.
The last event was toward the end of September from 29th through 30th in Germany, and we had our launch expo in 2018. We are going to be launching the injection molding and design expo in March of 2022. It is in partnership with plastic news, and we’ve got a magazine called injection mold, and they’ve plastic news. Both companies partnered up with AMI and crane.
The supply chain is extensive, and there’s a lot of technological change and developments that focus obviously on recycling and sustainability. And that drive is coming from consumers and governments, which is driving into individual countries, and we are seeing a real shift change. So, for us, we introduce the plastic recycle expos which is part of the Cleveland event. And the first one was in 2018 in Germany and 2019 in Cleveland. We also have a conference called plastic recycling technology and chemical recycling; it will be both in Germany and the U.S. We are also expanding that to Ocean Plastic, a virtual event in January from 3rd through 10th.
The city of Cleveland is the center of the plastic manufacturing industry, and we wanted to be a part of it easily accessible for local manufacturers. Suppose there are no local manufacturers here or have part of the headquarter office in Cleveland. In that case, people from further afield are often coming to this part of this country to do business.
It is fantastic to get back to an in-person event, and the educational function is brilliant because we have five theaters, and we brought over 220 exhibitors. It has been a lot of good conversation and lots of good business being done today.